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This website has the following in the web site, "The QALO silicone ring is the functional alternative to the traditional metal wedding band." We viewed that the web site also stated " Its comfortable and durable enough for every workout, every job, and every commitment." It also said " Never go without your wedding ring again. QALO allows me to show my commitment to my wife, which is very important to me, but also allows me to do what I do for a living. Crossfit Champion, Business Owner, Family Man. Not sure about your ring size?." The header had QALO as the highest ranking search term. It is followed by crossfit, wedding ring, and wedding band which isn't as ranked as highly as QALO. The next words they uses is silicone ring. silicone wedding ring was included and might not be understood by web crawlers.